CAPC approves 2018 budget
The Eureka Springs City Advertising
and Promotion Commission is ready to
take on 2018.
On Wednesday, Dec. 13, the commission
focused on its 2018 budget. Chairwoman
Susan Harman said the budget
looked good but was missing $10,000 for
the Christmas festival and $10,000 for
entertainment during May Festival of the
Arts. Harman said she’s not sure about
spending $25,000 on May Festival of the
Arts, saying that would be in addition to
the $10,000 for entertainment.
“I don’t know if we’ve come to a consensus
as far as how we want to write that
out,” Harman said. “I think we had agreed
on all the other special events, but that one
was in question.”
Director Mike Maloney said the
$25,000 would not be spent on promotion.
“The money for MFA basically goes to
the art community to create art,” Maloney
said. “Of course, art’s in a variety of formats,
from theater to music to printed materials.
Last year, we did it with $15,000.”
He continued, “I think we barely got
by. I think we really squeaked by with that
amount of money, and I think the $25,000
this year would open the door to additional
participation and help the overall program
be more dynamic. I think we really owe
the festival as much opportunity as we can
to drive traffic to Eureka Springs for this
With the additional $10,000 for entertainment,
Harman said, that would put the
expenses for May Festival of the Arts at
$35,000. Commissioner Carol Wright said
that makes sense considering how long the
“It’s a month-long event, right?” Wright
said. “I think we have to consider how
many weekends and how many days it’ll
Harman asked events coordinator Andy
Green if the extra $10,000 would be used
throughout the month, and Green said it
“I don’t plan to use it all in the first
week,” Green said.
Commissioner Terry McClung said
$35,000 is a lot of money to spend on one
festival, saying he hopes more funds would
mean more visitors during the week.
“The only way I’m willing in my mind
to put $35,000 into that festival is if they’re
making a concerted effort to fill rooms at
midweek,” McClung said.
Maloney said many of the events featured
during the festival encourage midweek
visitors, such as the Plein Air Festival.
“The plain air artists are painting all
week long,” Maloney said. “I think the
intent really is to go ahead and foster the
middle of the week business. It’s always
our goal to boost that … business.”
Harman asked if the budget could stipulate
that a certain percentage of the funds
be spent on midweek events, and Maloney
said he could do that.
The commission moved on to other
budget items, with commissioner David
Mitchell saying Green is a contracted employee
whose wages appear on the salaries
and wages line item.
“For me, salary and wages means a
budgeted employee that’s on the salary
and gets benefits and you keep up with it,”
Mitchell said. “I never saw a contract person’s
contract under salary and wages. It
seems it should be pulled out of salaries
Finance director Rick Bright said that
would be easy to do.
“We can do a different line item for
events coordinator,” Bright said. “The
reason that was set up is previously they
were just an hourly employee, or salary
employee, that did events.”
Commissioner Dusty Duling moved
to approve the budget with the addition
of $10,000 for the Christmas festival and
$10,000 for May Festival of the Arts entertainment,
along with Green’s wages
becoming a different line item. The commission
voted unanimously to approve the
Also at the meeting, the commission
saw several videos from videographers
throughout Northwest Arkansas. Maloney
said he asked the videographers for examples
of their work to determine who to
work with in 2018.
“I submitted to six different people
and these five submitted,” Maloney said.
“They’ve all got pretty good work.”
Duling said he liked Eureka Springs
resident Edward Robison’s work the best.
“I think it’s plain to see Edward has the
flavor of Eureka Springs and the creativity
we want to set ourselves apart,” Duling
said. “He can tell a story that’s intangible
[about] the thing we have here better than
“The one thing I really like about Edward’s
work is he tells stories,” Maloney
Mitchell said he liked all the videos.
“Because I didn’t objectively see anything
lean one way or another, I’d be more
inclined because the quality is there to
stick with a local person,” Mitchell said.
Duling moved to award the contract to
Robison, and the commission agreed.
The commission’s next regular meeting
is scheduled for 6 p.m. Wednesday, Jan.
10, at The Auditorium.