CAPC approves multiple marketing support fund requests
The Eureka Springs City Advertising
and Promotion Commission expressed
its support for several community projects
on Wednesday, Feb. 14.
The commission considered several
marketing support fund requests at its
regular meeting, starting with the first
annual Off the Beaten Path. Chris Fischer,
one of the event’s organizers, said the
event will take place during May Festival
of the Arts and will expose visitors
and locals to all the natural resources in
and around Eureka Springs. The event
has many objectives, Fischer said.
“The goal of these activities is to
present the natural resources of Eureka
Springs to a broader audience as well as
increase the knowledge of those who are
already interested,” Fischer said. “We
also hope to promote long-term stewardship
and conservation to sustain our local
biodiversity and habitats.”
Another goal, he said, is to show the
importance of the unique landscape in
“We’re going to structure our activities.
We’re planning to go through downtown
to look at our Native Plant Garden
site, to use parks and trails and the spring
reservations through town to get folks familiar
with Eureka’s environment and to
share that environment with the business
landscape the best we can,” Fischer said.
He’s already spoken with Chip Ford,
the creator of the Eureka Springs App,
about getting information on the event in
“There’s very pertinent information
the phones can deliver while the event is
going on,” Fischer said.
The commission could help the event,
Fischer said, by helping print handouts
for those who attend. Fischer said these
handouts won’t just be useful for the
“Those will be used by people who
come back to town often,” Fischer said.
“It’s not May 2018-driven only. It’ll act
as a resource guide for the town.”
Commissioner David Mitchell moved
to spend $1,200 to help the event, and
the commission unanimously agreed to
The commission then heard from Dee
Bright, who spoke on behalf of the Eureka
Springs Preservation Society’s annual
Christmas Tour of Homes. She said last
year’s event went better than expected.
“This past year was the best ever. We
broke all our records,” she said, saying
there were nearly 1,000 people in attendance.
Because the tour changes every year,
chairwoman Susan Harman said, it could
be good to integrate the information from
past tours into the app. Commissioner
Carol Wright agreed.
“You move locations each year and
each one of those is something people,
as a visitor, I think, would really enjoy,”
Wright said. “I would personally love to
take visitors where it was this year and
show them unique houses and be able to
describe historically and architecturally
what’s going on.”
Dee Bright said she’d work with Ford
to make the information available on the
app. The commission voted, unanimously
agreeing to support the event. The
commission also approved marketing
support fund requests from Springtime
in the Ozarks, the Veterans Day Parade
and Books in Bloom.
In other business, the commission
considered Greg Moon’s application to
join the commission. Moon said he’s
lived in Eureka Springs for quite some
time, leaving three years ago and returning
recently to manage The Rowdy
Beaver restaurant. Moon described his
experience in tourism, saying he worked
at the Ritz Carlton in Laguna Beach, Calif.,
for 20 years.
“I’ve served on other commissions
and have a good background in tourism,
and I think I have a lot to offer,” Moon
Commissioner Terry McClung moved
to add Greg Moon to the commission,
and the commission unanimously voted
to do so.
The commission moved on to take
care of some beginning-of-the-year
housekeeping items, agreeing to continue
meeting at 6 p.m. on the second
Wednesday of the month in The Auditorium.
The commission approved authorizing
McClung, Harman, director
Mike Maloney and finance director Rick
Bright to sign financial documents and
heard from Bright about proposed merit
raises. Bright said the cost of living wage
increases won’t affect the 2018 budget
but merit raises would be an extra expense.
“If you wanted to do the 2 percent
merit raise … it’s my understanding that
the city just has a pool of money for the
best employees that rank the best until
the money’s gone,” Bright said. “Of
course, our money is separate from the
city, so it would all come out of our bank
Mitchell said he isn’t sure about the
way the city hands out merit raises.
“There’s just something odd about the
city and the merit raises, to be perfectly
honest,” Mitchell said. “I highly question
it’s a merit system. I just think it’s going
to be fraught with more trouble and
there’s no history behind it.”
Commissioner Bobbi Foster asked
how often CAPC employees are evaluated,
and Bright said evaluations have occurred
once in the six years he’s worked
in the office. Harman agreed with Mitchell,
saying she couldn’t get behind merit
raises until recent performance reviews
“There hasn’t been anything done, so
personally I would feel better doing merit
increases if we had some sort of history,”
Harman said. “We don’t have that
Mitchell moved to decline the merit
raises, and the commission unanimously
agreed to do so.
The commission’s next regular meeting
is scheduled for 6 p.m. Wednesday,
March 14, at The Auditorium.