Jeep Jam event raises $43,200 for veterans

Thursday, September 30, 2021
Tron Peterson, director of Peterson Outdoors Ministries, accepts a donation from Eureka Springs Jeep Jam organizer Fiona McGregor Richards. The event raised $43,200 for the nonprofit that helps get injured veterans outdoors.
Submitted photo

The Eureka Springs Jeep Jam brought hundreds of Jeeps to the city and raised thousands of dollars for veterans Sept. 17-19.

Organizer Laci Moffitt said the event raised $43,200 for Peterson Outdoors Ministries, a nonprofit that connects veterans to outdoor activities. Moffitt said the nonprofit was chosen because it’s a well-respected veterans organization. The booth fees were donated to the Great Passion Play, which hosted the event.

Moffitt said she planned the event for a slow weekend in Eureka Springs and never expected to see so many Jeeps come to town. A total of 450 Jeeps signed up for the event, she said.

“Jeeps just turned out like crazy, and the community did, too,” Moffitt said.

Moffitt said she got the idea for the event after talking with some customers who own Jeeps. She and her husband are Jeep owners, Moffitt said, and she thought it would be nice to bring likeminded people together.

“We have such great Jeep customers and we thought a weekend could make an impact,” Moffitt said. “It turned out to be a great weekend.”

The Jeeps came from all over, Moffit said, including Oklahoma, Tennessee and Missouri.

“Once people heard about it, they were like, ‘It’s a great cause in a great town,’ ” Moffitt said. “Everybody loves Eureka Springs, so we didn’t have to tell these people what to do. We just had a Jeep show on Saturday, a couple of rides on Sunday and the town did the rest.”

Some Jeep owners came to town the Wednesday before the event began and stayed until the following Tuesday, Moffitt said.

“We were really excited about the extra night for our local businesses,” Moffitt said. “I just want to stress and really thank our community, because so many people … if they couldn’t donate money, they put a coupon in the bag, and it wasn’t just downtown — it was our whole community. Everyone was involved in some little way.”

Moffitt said she’s already planning for next year’s Jeep Jam.

“It was a great event that made my heart happy, because it was for a good cause and the community came together,” Moffitt said. “Everyone was great.”

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