Events in bloom: CAPC workshop focuses on marketing support requests

Wednesday, January 31, 2018

The Eureka Springs City Advertising

and Promotion Commission considered a

few marketing support fund requests at its

workshop Wednesday, Jan. 24.

Director Mike Maloney kicked off the

workshop by introducing Jean Elderwind,

who helps organize the annual event Books

in Bloom. Elderwind said this is the 13th

year Books in Bloom will take place in Eureka

Springs, saying it’s sponsored by the

Carroll Madison Public Library Foundation.

This year, Elderwind said, 13 authors

will be featured at the event.

“The way we sponsor it is by coming to

all of you today, as well as a grant from the

Arkansas Humanities Council,” Elderwind

said. “We also asked businesses and individuals

to help sponsor this. All the sponsorship

comes locally.”

The reason the festival started, Elderwind

said, was to give readers a chance to

interact with authors they’ve enjoyed for

years.

“When readers meet the authors they

may have read their entire lives, we love

that conversation,” Elderwind said.

Another reason, she said, is to put Eureka

Springs on the map for events like this.

“Arkansas is considered a flyover state.

When you have a national book tour for an

author, Eureka Springs is not going to be

on the list,” Elderwind said.

Commissioner David Mitchell said he

could get behind the event.

“I am totally in support of the money

and the project,” Mitchell said. “You have

no problem from me.”

The CAPC’s contribution would help

advertise Books in Bloom, Elderwind said,

in various publications throughout the

country. Books in Bloom will take place as

part of May Festival of the Arts, she said.

“The CAPC does a really great job of

promoting the festival,” Elderwind said.

“Books in Bloom is the third week of May.

There’s a lot going on each weekend in

May, but we love our spot on the third Sunday

afternoon.”

The commission also heard from Chris

Fischer, who said he was representing the

Native Plant Garden Project. The project

has partnered with the Arkansas Master

Naturalists, Fischer said, and the Eureka

Springs Pollinator Alliance to put together

a handout describing the city’s natural

resources. After working with city preservation

officer Glenna Booth, Fischer said,

the group has applied for a grant to print

the handout.

“We thought if we printed a handout, we

could get a lot of information out,” Fischer

said. “Why not go to the CAPC as an inkind

contributor to the grant and ask for a

certain amount of money for printing out

the handout?”

He won’t know if the group has received

the grant until March, Fischer said, and

he’s not sure exactly what information will

be on the handout yet.

“The idea of this was to enable a group

of us to sit together and talk about what the

content could be, what the format would

be,” Fischer said. “What’s missing right

now is the narrative. I’m proposing the

idea as an editor of something that hasn’t

been agreed to, nor has the content been

assembled.”

Mitchell asked if the information could

be placed on the Eureka Springs App, and

Maloney said that would be possible. There

are some problems, Maloney said, when it

comes to putting a map on a mobile application.

He recalled when an app was created

for Bikes, Blues and BBQ last year — an

event with more than 400,000 participants.

“They developed an app, and 350,000

people refused to use it,” Maloney said.

“Apps are really good resources of information.

I do have a problem with putting maps

on apps, because they’re very small.”

He supports the idea of the handout, Maloney

said.

“I think this is a very critical piece to

what you’re trying to do,” Maloney said.

“The secondary marketing piece is very important.”

The commission also considered marketing

support fund requests for the Veterans

Day Parade and Springtime in the Ozarks.

The commission’s next regular meeting

is scheduled for 6 p.m. Wednesday, Feb. 10,

at The Auditorium.

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