Events in bloom: CAPC workshop focuses on marketing support requests
The Eureka Springs City Advertising
and Promotion Commission considered a
few marketing support fund requests at its
workshop Wednesday, Jan. 24.
Director Mike Maloney kicked off the
workshop by introducing Jean Elderwind,
who helps organize the annual event Books
in Bloom. Elderwind said this is the 13th
year Books in Bloom will take place in Eureka
Springs, saying it’s sponsored by the
Carroll Madison Public Library Foundation.
This year, Elderwind said, 13 authors
will be featured at the event.
“The way we sponsor it is by coming to
all of you today, as well as a grant from the
Arkansas Humanities Council,” Elderwind
said. “We also asked businesses and individuals
to help sponsor this. All the sponsorship
The reason the festival started, Elderwind
said, was to give readers a chance to
interact with authors they’ve enjoyed for
“When readers meet the authors they
may have read their entire lives, we love
that conversation,” Elderwind said.
Another reason, she said, is to put Eureka
Springs on the map for events like this.
“Arkansas is considered a flyover state.
When you have a national book tour for an
author, Eureka Springs is not going to be
on the list,” Elderwind said.
Commissioner David Mitchell said he
could get behind the event.
“I am totally in support of the money
and the project,” Mitchell said. “You have
no problem from me.”
The CAPC’s contribution would help
advertise Books in Bloom, Elderwind said,
in various publications throughout the
country. Books in Bloom will take place as
part of May Festival of the Arts, she said.
“The CAPC does a really great job of
promoting the festival,” Elderwind said.
“Books in Bloom is the third week of May.
There’s a lot going on each weekend in
May, but we love our spot on the third Sunday
The commission also heard from Chris
Fischer, who said he was representing the
Native Plant Garden Project. The project
has partnered with the Arkansas Master
Naturalists, Fischer said, and the Eureka
Springs Pollinator Alliance to put together
a handout describing the city’s natural
resources. After working with city preservation
officer Glenna Booth, Fischer said,
the group has applied for a grant to print
“We thought if we printed a handout, we
could get a lot of information out,” Fischer
said. “Why not go to the CAPC as an inkind
contributor to the grant and ask for a
certain amount of money for printing out
He won’t know if the group has received
the grant until March, Fischer said, and
he’s not sure exactly what information will
be on the handout yet.
“The idea of this was to enable a group
of us to sit together and talk about what the
content could be, what the format would
be,” Fischer said. “What’s missing right
now is the narrative. I’m proposing the
idea as an editor of something that hasn’t
been agreed to, nor has the content been
Mitchell asked if the information could
be placed on the Eureka Springs App, and
Maloney said that would be possible. There
are some problems, Maloney said, when it
comes to putting a map on a mobile application.
He recalled when an app was created
for Bikes, Blues and BBQ last year — an
event with more than 400,000 participants.
“They developed an app, and 350,000
people refused to use it,” Maloney said.
“Apps are really good resources of information.
I do have a problem with putting maps
on apps, because they’re very small.”
He supports the idea of the handout, Maloney
“I think this is a very critical piece to
what you’re trying to do,” Maloney said.
“The secondary marketing piece is very important.”
The commission also considered marketing
support fund requests for the Veterans
Day Parade and Springtime in the Ozarks.
The commission’s next regular meeting
is scheduled for 6 p.m. Wednesday, Feb. 10,
at The Auditorium.