CAPC approves $2,000 for Jeep Jam marketing effort

Thursday, July 22, 2021

The Eureka Springs City Advertising and Promotion Commission showed support to a new community event at its regular meeting Wednesday, July 14.

Chairman Jeff Carter introduced Laci Moffitt, saying Moffitt was requesting marketing support for the upcoming Jeep Jam event. Moffitt said the event is scheduled for Sept. 17-19 and started as a small affair for nearby Jeep enthusiasts.

“Well, fast forward to today … it’s not going to be a little small Jeep fest,” Moffitt said. “As of today, I have about 100 pre-registered Jeeps from all over the United States.”

Moffitt, who owns a shop downtown, said she recently spoke with a customer about the event. That customer said their Jeep group would bring up to 200 vehicles to town for the event, Moffitt said. Moffitt said she’s planning specific events for Friday, Saturday and Sunday.

Moffitt said she blocked off 20 rooms at Best Western Inn of the Ozarks when the event was announced, but now the hotel is booked for that weekend and she needs to find more lodging for everyone coming to the event. She’s been reaching out to hotels and motels located along the highway, Moffitt said.

Moffitt said she was asking for $2,400 to promote the event on Facebook and help with website maintenance. So far, Moffitt said, she’s spent $450 on Facebook marketing and has reached 50,500 people. Her initial marketing was targeted to Missouri residents, Moffitt said, but she’s hoping the CAPC can help her expand on that.

“I’ve gotten a lot of likes and people registering, so I know that’s working,” Moffitt said.

Moffitt said 100 percent of the proceeds will go to Peterson Outdoors Ministries, a nonprofit that works to get injured and disabled veterans outdoors. The event will take place at the Passion Play, Moffitt said, and proceeds from booth sales will go back to the Passion Play.

Commissioner James DeVito said he liked the idea for the event but wasn’t sure the commission could pay for website maintenance.

“That’s not within our purview to fund your website,” DeVito said. “The advertising, yes, but not your website.”

Moffitt said she budgeted $500 for website maintenance and could easily roll that into Facebook marketing. Carter asked what other events are happening that weekend and Moffitt said she’s not aware of anything else besides Jeep Jam.

“This is why I chose this weekend, because I didn’t want to compete with any other events,” Moffitt said.

DeVito moved to approve $2,000 to advertise the event and the commission unanimously agreed to do so.

Earlier at the meeting, the commission addressed needed repairs at the Auditorium. Commissioner Harry Meyer said the wheelchair lift should be repaired or replaced before any shows take place in the building.

“There have been several times when people have come and haven’t been able to get up the ramp,” Meyer said.

Carter asked if Meyer has a cost on that and Meyer said he needs to get a quote. The water leaks need attention, Meyer said, and it would probably be best to completely replace the wheelchair lift. Carter asked how old the lift is and finance director Rick Bright said it’s been there longer than he’s worked at the CAPC.

“I’ve been here 10 years,” Bright said. “It needs to be replaced.”

If that work costs more than $20,000, DeVito said, the commission would have to send out a request for bids. Carter asked Meyer to talk to Mayor Butch Berry to get that going and Meyer said he would.

Commissioner Bobbie Foster said the curtains at The Auditorium need to be cleaned or replaced, depending on their condition.

“We should get bids on those as well, because if those curtains need to be replaced, then we need to know that,” Foster said.

Meyer said he’d work on getting quotes and Carter said the Auditorium would be an ongoing discussion for the commission.

“Obviously, we really need to start looking at all the maintenance, everything that needs to be done,” Carter said.

The commission then moved on to an agenda item called “Due diligence — Molly Horton” and Carter said the commission forgot to vote to hire Horton as a part-time intern at its last meeting, instead voting to approve reimbursement for her mileage.

Meyer then moved to hire Horton and the commission unanimously agreed to do so.

Also at the meeting, the commission approved its new bylaws and voted to appoint DeVito as vice chair.

The commission’s next regular meeting is scheduled for 6 p.m. Wednesday, July 28, at the Auditorium.

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  • JEEP FEST originated At Holiday Ialand, and was planned and started by Don Doramus, Jo Henderson & Curt Johnson, then President of HICOC in 2014, and the help of H.I., friends. They turned it over after the 2015 season, with it growing every year since. Many at Holiday Island were heard to say; why do we need something like that here? It was designed to attract many to Holiday Island with Tom Dees saying in 2014; it has the potential to be a big attraction, and so it seems it has!

    -- Posted by Concerned Person on Sat, Jul 24, 2021, at 9:00 AM
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